"Hybrids
today are not a very viable
economic proposition. It's
still a loss-making
proposition and we'll
see," said Dominique
Thormann, Nissan North
America's senior vice
president for administration
and finance. "People
don't want to pay more for a
hybrid. They get a tax credit
for it but they don't want to
pay the price for the cost of
the hybrid," he
said.
Of course, what else can anyone from Nissan claim? Imagine the V.P. claiming "Hybrids are profitable, which is why we don't offer any." Of course Nissan will soon offer the Altima hybrid, but they had to borrow technology from Toyota to do so.
On the other hand, Thormann also stated that half the cars sold in America are sold by companies losing money, so it isn't just about hybrid vehicles . Such a statement speaks to the larger issue facing the auto industry: The vehicles that are profitable simply aren't healthy for America or the world in terms of global warming and foreign oil dependency.
Yet, as more and more hybrid supplies are produced, those parts will become cheaper, as will hybrid vehicles. If hybrid vehicles can evolve into plug-in hybrids achieving 100+ mpg fuel economy - including a significant reduction in fueling costs - then hybrids could become cost-effective for consumers and profitable for automakers.
Of course, only some automakers have that vision.
Of course, what else can anyone from Nissan claim? Imagine the V.P. claiming "Hybrids are profitable, which is why we don't offer any." Of course Nissan will soon offer the Altima hybrid, but they had to borrow technology from Toyota to do so.
On the other hand, Thormann also stated that half the cars sold in America are sold by companies losing money, so it isn't just about hybrid vehicles . Such a statement speaks to the larger issue facing the auto industry: The vehicles that are profitable simply aren't healthy for America or the world in terms of global warming and foreign oil dependency.
Yet, as more and more hybrid supplies are produced, those parts will become cheaper, as will hybrid vehicles. If hybrid vehicles can evolve into plug-in hybrids achieving 100+ mpg fuel economy - including a significant reduction in fueling costs - then hybrids could become cost-effective for consumers and profitable for automakers.
Of course, only some automakers have that vision.
posted by Dahcredyns at 4:41 PM 0 comments
