Is
GM too reliant on SUVs when it
comes to the American
automobile market?
Biodiesel Hummers, Flex-fuel Tahoes, Dual mode hybrid Yukons, and Plug-In Hybrid Vues have been the focus of GM's green marketing efforts. Why are all of these vehicles SUVs?
The top selling hybrid vehicle in the U.S. is a small sedan, the Toyota Prius. Has GM just decided they don't care about this segment? At least in America is GM becoming a truck and SUV only automaker?
While I'm glad that GM loyalists will soon have an option to buy significantly more fuel efficient SUVs, where are the significantly more fuel efficient cars? GM must realize that many Americans are tired of where Detroit's focus on SUVs has taken America - world leader in global warming pollution, world leader in oil consumption, and completely dependent upon foreign oil.
If America simply got rid of all SUVs we'd be in a far better spot, but that's a whole other story. So, let's skip the SUV bashing. A hybrid SUV, especially a plug-in hybrid SUV, is far better than a plain old SUV.
Still, how about some hybrid cars? All these fuel efficient SUV efforts are important for GM's core customers; however, they will not be enough to convert many new customers to GM products.
Biodiesel Hummers, Flex-fuel Tahoes, Dual mode hybrid Yukons, and Plug-In Hybrid Vues have been the focus of GM's green marketing efforts. Why are all of these vehicles SUVs?
The top selling hybrid vehicle in the U.S. is a small sedan, the Toyota Prius. Has GM just decided they don't care about this segment? At least in America is GM becoming a truck and SUV only automaker?
While I'm glad that GM loyalists will soon have an option to buy significantly more fuel efficient SUVs, where are the significantly more fuel efficient cars? GM must realize that many Americans are tired of where Detroit's focus on SUVs has taken America - world leader in global warming pollution, world leader in oil consumption, and completely dependent upon foreign oil.
If America simply got rid of all SUVs we'd be in a far better spot, but that's a whole other story. So, let's skip the SUV bashing. A hybrid SUV, especially a plug-in hybrid SUV, is far better than a plain old SUV.
Still, how about some hybrid cars? All these fuel efficient SUV efforts are important for GM's core customers; however, they will not be enough to convert many new customers to GM products.
Isn't it time for GM to take off the SUV blinders, or is it impossible for GM to succeed at anything other than SUVs and trucks?
